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LisaArthur

LisaArthur

Big Data Marketing: Engage Your Customers More Effectively and Drive Value - Lisa Arthur

Lisa Arthur (CMO at Teradata and author of "Big Data Marketing" (http://bit.ly/Big_Data_Mktg) speaks with Diego the Cat at DMA2013 about untangling data hairballs to become better data-driven marketers. For more information on direct marketing and DMA please visit: http://www.dmnews.com.

Source: http://bit.ly/bigdatayt