Lisa Arthur, author and CMO of Teradata Applications, gives you a peek at her new book, "Big Data Marketing, Engage Your Customers More Effectively and Drive Value." Learn more about Big Data Marketing at: http://bit.ly/Big_Data_Mktg.
Lisa Arthur (CMO at Teradata and author of "Big Data Marketing" (http://bit.ly/Big_Data_Mktg) speaks with Diego the Cat at DMA2013 about untangling data hairballs to become better data-driven marketers. For more information on direct marketing and DMA please visit: http://www.dmnews.com.
Lisa Arthur (CMO at Teradata and author of "Big Data Marketing" (http://bit.ly/Big_Data_Mktg) speaks with Diego the Cat at DMA2013 about untangling data hairballs to become better data-driven marketers. For more information on direct marketing and DMA please visit: http://www.dmnews.com.